Robert Joseph DeBusschere III is a creative marketing and design leader with over 18 years of experience shaping high performance campaigns, digital products, and brand stories for premium global organizations. With deep expertise spanning financial services, mobile platforms, media, and gamification, Robert helps brands translate complex ideas into compelling, and results driven creatives.
Currently, Robert leads independent marketing and design services supporting advisors within Principal Financial Group and New York Life Insurance. His work focuses on personal branding, compliant advisor marketing, and multichannel content delivery—including video, web, and static campaigns—executed across international markets under demanding timelines. He is known for developing advisor led specialty market initiatives, managing secure digital asset portfolios, and delivering some of the top performing social media advisor within the organization.
Previously, Robert served as Creative Marketing Lead at SmartNews, where he developed advertising campaigns for major global publishers such as CNN, CNBC, USA Today, Reuters, VICE,
Vox, WIRED, and NBC News. Leading weekly concept development across multiple regions, he delivered video and static campaigns that drove sustained business growth, including a
top performing video ad still contributing to platform success.
Vox, WIRED, and NBC News. Leading weekly concept development across multiple regions, he delivered video and static campaigns that drove sustained business growth, including a
top performing video ad still contributing to platform success.
Earlier roles at PLAYSTUDIOS and DENA further refined Robert’s expertise in mobile gaming, user acquisition, and performance driven creative. His work has supported brands such as MGM Grand, Cirque du Soleil, Marvel, Hasbro, the NFL, and MLB, with campaigns recognized by Facebook, app stores, and industry partners. Highlights include contributing to a #1 ranked casino app on iOS, developing highly copied CTA design patterns, and producing creatives featured inside Marvel comic books.
A graduate of The Art Institute of California, San Francisco, Robert combines art direction, storytelling, data analysis, and modern creative tools—including AI—to guide teams and brands toward meaningful, measurable impact.